A dream, born out of sleepless nights
For BYNACHT® founder Jessica Hoyer, sleep was a real luxury for a long time. When she ran her own advertising agency, it became even more precious to her. And as a mother, good sleep eventually became an unattainable dream.
"I believe that the best ideas come from needs. In my case, it was the need for deep, restful sleep. The desire not to wake up exhausted every morning and drag myself through long days with a full schedule.
What's more, not only did I feel tired and exhausted, but I also looked like it: when I looked in the mirror in my hotel room in the morning or after a long-haul flight before an important meeting, I could literally see every missing minute of sleep on my skin.
"I started researching on my own, spoke to dermatologists, neurologists and a sleep expert from New York and found out that we talk about "beauty sleep" for a good reason: because deep, restful sleep is not only the basic prerequisite for health and well-being, but also for beautiful skin!"
And so the idea for BYNACHT® was born: a concept that meets the need for perfect sleep and perfect skin.
For over seven years, Jessica worked with an international team of dermatologists, sleep experts and aromatherapists to create products that deliver immediate, visible and long-lasting results.
And thanks to completely new laboratory findings, scientific data, the latest research and countless clinical studies on sleep-promoting and nocturnal ingredients, the time had finally come: BYNACHT® was born - literally from sleepless nights - a revolutionary skincare product based on the incredibly efficient interplay between sleep and beauty.
With highly efficient ingredients and formulations that work hard and achieve their maximum performance precisely when we women finally don't have to: at night!
"I started researching on my own, spoke to dermatologists, neurologists and a sleep expert from New York and found out that we talk about "beauty sleep" for a good reason: because deep, restful sleep is not only the basic prerequisite for health and well-being, but also for beautiful skin!"
And so the idea for BYNACHT® was born: a concept that meets the need for perfect sleep and perfect skin.
For over seven years, Jessica worked with an international team of dermatologists, sleep experts and aromatherapists to create products that deliver immediate, visible and long-lasting results.
And thanks to completely new laboratory findings, scientific data, the latest research and countless clinical studies on sleep-promoting and nocturnal ingredients, the time had finally come: BYNACHT® was born - literally from sleepless nights - a revolutionary skincare product based on the incredibly efficient interplay between sleep and beauty.
With highly efficient ingredients and formulations that work hard and achieve their maximum performance precisely when we women finally don't have to: at night!
The other winner is your skin
Our revolutionary Hypercharged Glass Skin Serum has won over one of the world's strictest juries and the prestigious Danish Beauty Award.
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