When travelers book a hotel, they often compare pools, gyms or fine dining. But the most important feature is rarely advertised upfront: the bed. After all, no matter how glamorous the rooftop bar may be, every guest spends most of their stay in bed.
So why don’t more hotels focus on bed quality as their signature amenity? Let’s explore why beds should be the number one priority in hospitality. And how the smartest hotels are already using it as a competitive advantage.
Why Bed Quality Matters More Than Ever
In our hectic world, which is changing ever more rapidly and radically, relaxation, restful sleep, and time out are more important than ever. And because—as we reported in our last blog—sleep is finally gaining recognition as the ultimate luxury (and at the same time essential for the body, soul, and beautiful skin), a sophisticated trend is developing: Sleep Tourism and "Calmcations" - travel experiences far away from the clamour of everyday life - are highly sought after and in exponential demand among exhausted city dwellers from New York to Tokyo:
Hotel Figueroa in Los Angeles, for example has recognized the power of a sensible bed: In the Rest & Recovery Suite, there are customized pillows that are designed to provide unparalleled comfort.There is even a sunrise lamp that helps synchronize the body's circadian rhythm, our inner clock.
Meanwhile, the Zedwell Hotel in London does away with distractions: no TV, no telephone, no electronic devices at all - just lots of peace and quiet.
Invest In Rest
Even the bed itself is now becoming a 2x2m spa for more and more people, rather than a used object that human physiology forces us to spend 3,000 hours in every year: Savoir Beds, for example, famous for its incomparably high-quality beds, with which the traditional company originally furnished the elegant Hotel Savoy London over 120 years ago, manufactures less than 1,000 of what are perhaps the best beds per year in the most elaborate handcrafted process.
The secret: ponytail hair, which is particularly springy due to its length and unique structure. The animal fiber comes from Argentina, is cleaned and processed in Switzerland, then crimped and stored in the basement of the small factory in northwest London.
BYNACHT sleep expert Dr. Rebecca Robbins, who has been working with Savoir Beds for many years and advises the long-established London-based company, recommends putting things into perspective: "Many people wonder whether a bed should cost as much as a small car. But no one asks how much time they spend in bed during their lifetime: around a third of our existence. If you like, a high-quality bed is like a 7-8 hour spa visit."
"A high-quality bed is like a 7-8 hour spa visit."
The better you sleep, the better you look
Restful sleep is essential not only for the body and mind, but also for beautiful skin. This is because the body only activates its nighttime skin renewal system when the quality of sleep reaches a certain level. In addition to bedtime rituals and a dark, quiet environment, the bed also plays a central role here. Dr. Robbin recommends taking your time when buying a bed. A lot of time.“Try it out, again and again. Experiment with mattresses, pillows, and blankets. Every body is different. Choose a bed that is customizable.”
The holistic path to restful sleep
As important and essential as a high-quality bed tailored to your personal needs is, it is of little use if you spend half the night scrolling through your emails or browsing the web. A bedtime ritual, light meals in the evening, precious me-time in the form of a soothing bath or a relaxing massage are just as important. The Hotel Grace La Margna in the glamorous winter sports mecca of St. Moritz pursues precisely this holistic approach:high-quality beds, a spa area with relaxing, innovative treatments and massage techniques, attentive yet discreet service, and unique cuisine combine to create a dreamlike retreat for body, mind, and soul.
But whether in London, the Maldives, or in your own home:investing in rest promises a guaranteed ROI.
Wake up renewed!
Jessica Hoyer
To Jessica, CEO and founder of BYNACHT, restful sleep was an unfulfilled dream for a long time. It was only through contact with sleep researchers, dermatologists, and an aromatherapist that she learned how important restful sleep is for the body, mind, and, last but not least, beautiful skin.
