OUR MISSION AND FOUNDER STORY

OUR MISSION AND FOUNDER STORY

MISSION

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Today‘s women are multifaceted.

We are mom and businesswoman, spouse, best friend, sister and daughter. Our days are packed with duties and expectations - with our only me-time being the moment before we go to bed.

BYNACHT has been created to provide these women with their nightly dose of beauty sleep:

Pampering them in the evening.
Working wonders in the night.
Showing results in the morning.
 
 

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I WANTED A SKINCARE THAT PERFORMS EVERY NIGHT FOR WOMEN WHO PERFORM EVERY DAY.

Founder story

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To BYNACHT founder JESSICA HOYER, sleep had been an luxury for a long time. 
When she founded her own advertising agency, it became even more desirable. Finally when she became a mother, deep sleep turned into an unreachable dream. To Jessica, me-time was something she vaguely knew from hearsay.

When she looked in the mirror after getting up, she could literally see every single minute of sleep she missed out on. Trying to at least look rested, Jessica tried dozens of skincare products. but didn´t find a satisfying solution that would fit her needs.

Her mom, who had just finished her exam as an aromatherapist, created a sleeping balm made from 100% pure and natural essential oils. And all of a sudden, sleep finally became a dream come true. Thrilled and excited, Jessica sold her advertising agency and travelled the world in order to learn more about beauty sleep. She talked to dermatologists, neurologists and a sleep expert from New York - and found out that beauty and sleep can`t be seperated.

She decided to combine sleep enhancing aromatherapy with a revolutionary skincare regimen specially tailored to the needs of the skin at night.

BYNACHT WAS FOUNDED. A DREAM BORN OUT OF SLEEPLESS NIGHTS